![]() ![]() Spartan combines large scale global events with a vibrant digital content and community platform. We create transformational experiences, products, and content to help people, companies and teams tear down boundaries and expand what they believe to be possible. Spartan is a global experiential sport and wellness brand with a 10 million+ strong community. Next up on the calendar is a Spartan double header in Texas and California: the Austin Spartan Event Weekend, and the Big Bear Spartan Trifecta Event Weekend, both running May 20-21. Spartan and Tough Mudder events span from the world’s most popular obstacle course races to trail events, functional fitness challenges, multi-stage mountain bike races and team-based endurance missions. Only the best athletes in the world compete in Spartan races, and REIGN wants to provide them with the fuel to perform at their peak.” “Our partnership with Tough Mudder has been such a home run that both sides were certain there was potential for even greater success. ![]() “The REIGN family is super thrilled to be partnering up with Spartan,” said REIGN General Manager Kellen Flores. In 2022, 70% of Tough Mudder participants interacted with REIGN on-site and co-branded neck gaiters generated significant brand exposure. The REIGN sponsored stage contests continue to engage participants of all ages – especially the REIGN limbo contest. The co-branded REIGN Mudderhorn obstacle became a must do for all fitness aficionados. The expanded partnership with Spartan came off the back of a successful 2022 with REIGN and Tough Mudder. ![]()
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